Force Revolutionizes Fitness Apparel with Summer 2015 Release Date
Resistance Clothing Line Makes Preparations for Presale
Boston, Massachusetts – April 13, 2015 – Force has announced an official introductory sales date of their initial launch product, Resistance Apparel™, on July 15th 2015. Through integrating elastic resistance with performance fabric, Force has developed the first form of lightweight apparel that offers variable resistance to the wearer’s natural movement.
With the growing trend of participation in fitness related activities, along with the dissolution of gender roles in fitness in the United States, Force is reinventing what active wear should be…active. As illustrated by the 2014 Sports, Fitness, and Leisure Activities Topline Participation Report conducted by The Sports and Fitness Industry Association, “Fitness sports” have the highest participatory numbers of any type of sport (team, individual, outdoor, etc.) across all age groups (www.physicalactivitycouncil.com/pdfs/current.pdf). Force’s mission to deliver products that enhance the customer’s ability to accomplish their fitness goals speaks directly to this paradigm shift in health and fitness in the United States.
“We are very excited about what bringing Resistance Apparel to the general public means for the millions of health and fitness enthusiasts in this country as well as the fitness apparel market as a whole,” said Derek Anderson, Force’s founder. “By allowing individuals to increase their physical output simply by wearing clothing and moving normally we can help people become fitter without altering their daily routines.”
Prior to releasing product for presale this summer Force will also be proceeding with a Kickstarter campaign on May 1st to assist the initial product order costs. You can find more information on Force’s products and mission at ForceMA.com.